Custom Websites
Built so AI assistants can find, understand, and recommend you
A growing share of your future customers will never see your homepage. They'll ask an AI assistant to find a provider, compare options, and increasingly, take action. Whether you appear in that conversation depends on how legible your site is to machines.
Legibility starts with structure. Every site we ship includes schema.org structured data — your services, prices, hours, service area, reviews — in the machine-readable format answer engines rely on. Clean semantic HTML means an AI crawler parsing your page gets the same clear story a human visitor does, instead of a soup of nested divs it has to guess about.
The next layer is Web MCP: the proposed W3C standard, backed by Google and Microsoft, that lets a website register actual tools — check availability, request a quote, book a slot — that in-browser AI agents can call. Sites we build are architected so those tools can be added without a rebuild: the data is structured, the actions are already API-shaped, and the path from 'agents can read you' to 'agents can transact with you' is short.
This isn't speculative future-proofing. Answer engines are already deciding which businesses to cite, and those defaults harden over time. The site you launch now determines whether you're in the training data, the citations, and eventually the transactions — or invisible to all three.
What this looks like in practice
- Schema.org structured data for services, pricing, hours, and reviews
- Semantic HTML that AI crawlers parse the way humans read
- An llms.txt file and clean sitemaps for AI-agent discovery
- Architecture with a clear upgrade path to Web MCP tools
- Visibility testing: we check what assistants actually say about you
The bottom line
The agentic web is being divided up right now between businesses machines can understand and businesses they can't. We build you into the first group.
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A website, custom software, marketing — or all three. No pitch, no pressure. Tell us about your business and we'll show you what's possible.