Websites for roofers
Storm hits. Homeowners search. Your gallery better prove it.
Insurance claims, storm damage, re-roofs, metal & shingle — we build roofing sites with project galleries, financing, and local SEO. Not a stock-photo template. Not a middleman who disappears after the deposit.
- Built custom for your trade
- You own the code & domain
- Fast on every phone
- Live in 1–4 weeks
How we build your roofing website
Roofing customers are visual and skeptical. They've heard horror stories about storm chasers, fly-by-night crews, and insurance scams. A $50 WordPress template with stock photos won't prove you're local, licensed, and insured — and a middleman who subcontracted your site can't either. Your website has to show real work, real reviews, and clear next steps.
We build roofer sites around storm response, insurance workflows, financing for deductibles, and galleries that show your craftsmanship. Whether you do residential asphalt, metal, flat commercial, or gutters — each service gets the landing page it deserves.
Most trade sites launch in one to four weeks — from about a week for a focused site to three or four for a full build. See example scopes ›
- ~1 weekFocused trade site
- ~2 weeksMulti-service trade site
- ~3–4 weeksFull custom build
Discovery — we learn how you actually get hired
No five-minute form. A real conversation about your trade, your service area, and what a great month looks like.
Storm vs. retail replacement
We learn if you chase hail markets, run retail re-roofs, or both — and structure CTAs accordingly. Storm pages emphasize free inspections and insurance assistance; retail pages emphasize financing and warranties.
Materials & warranties
GAF, Owens Corning, metal profiles, TPO — we showcase manufacturer certifications and warranty tiers that differentiate you from uninsured crews.
Insurance workflow
If you help homeowners navigate claims, we explain the process honestly — adjuster meetings, supplements, timelines — without overpromising outcomes.
What we build
Pages & sections your roofing site needs
Every page is built around the searches and buying behavior that drive roofing work — not filler from a shared template.
Core pages every roofing company needs
- Homepage — free inspection CTA, gallery teaser, reviews, service area
- Residential roofing — asphalt, architectural, metal
- Storm damage & hail repair
- Insurance claim assistance (process overview)
- Roof replacement vs. repair — when to do which
- Commercial roofing — flat, TPO, coatings (if applicable)
- Gutters & downspouts
- Financing — deductible help, monthly payments
- Project gallery — before/after by material and neighborhood
- Service area pages
- About — local crew, licenses, insurance certificates
Sections that convert roofing leads
- Licensed & insured with certificate downloads
- Manufacturer certified installer badges
- Storm damage checklist — what to do after hail
- Financing calculator or partner logos
- Video walkthroughs of completed jobs
- FAQ — timeline, insurance, warranties, ventilation
Features that convert for roofing
- Free inspection request form with address and storm date
- Click-to-call for urgent leaks
- Gallery filtered by material and city
- Financing application or partner links
- Review schema with photo reviews highlighted
- Insurance claim PDF guide (lead magnet optional)
- Storm-specific landing pages for paid search
- GBP post templates for hail events
Performance & mobile
- Gallery loads fast — WebP, lazy load, no 8MB drone shots blocking LCP
- Mobile-first: inspection form works one-handed on the driveway
What you own
- Own your gallery and domain — storm chasers can't hold it hostage
- We add new project photos after every crew completion
- Redirect old template URLs so rankings survive migration
Why us vs. the cheap route
WordPress shop, a middleman, or the crew that actually builds it?
A storm rolls through and the searches surge for days. Door-knockers are already in the neighborhood. A stock-photo template won't prove you're the real local crew — this will show you what does.
A credible, fast site you own that captures the storm surge — instead of a rented theme storm chasers can out-hustle.
Local search & SEO
Local search for roofers
Roofing keywords spike after weather events: 'roof repair [city]', 'hail damage roof', 'roof replacement cost', 'roofing company near me'. We build geo pages and storm landing pages ready to turn on when forecasts turn ugly.
Google Business Profile with project photos, Q&A, and review velocity matters enormously in roofing. We align your site categories and services with GBP for Maps dominance.
Seasonality: Hail and hurricane seasons drive spikes. Spring and fall are retail replacement windows. We prep seasonal ad landers and GBP posts in advance.
The numbers behind why real local SEO pays for itself
These are broadly-cited industry figures — not our clients' results. They're why a fast, findable site beats a cheap template that never ranks.
53%
of mobile visits are abandoned if a page takes over 3 seconds to load
A slow site loses the call before your homepage even finishes loading.
Source: Google / Think with Google
~76%
of people who search for something nearby visit a business within a day
Local searchers are ready to hire now — not idly browsing.
Source: Google
9 in 10
consumers read online reviews before choosing a local business
Reviews wired into the site turn interest into a booked job.
Top 3
local map-pack results capture the large majority of the clicks
Page two might as well not exist — real SEO fights for the top three.
Source: Industry research
Storm spikes
Searches for roof repair jump sharply after major storms
When hail hits, the fast, credible site captures the surge before door-knockers arrive.
Source: Google Trends
Illustrative example — how a top-three local result looks to a searcher.
roofing company near me
Your Roofing Business
yourbusiness.com · Licensed & insured
24/7 service · Same-day availability · roof repair [city] · Free estimates
Generic Template Co.
wixsite.com/generic-template
Illustration only, not a specific client ranking.
Real roofing work
Royalty-free photos of real trades work — the same quality we build into your project gallery.
Best for roofing companies who…
- Run storm response and need inspection funnels that beat door-knockers
- Have real project photos and want galleries that sell craftsmanship
- Offer financing and need deductible-friendly messaging
- Want local SEO depth across multiple cities and materials
Roofing website questions
- Can you build storm-damage landing pages?
- Yes — ready to deploy when hail hits, with inspection forms, insurance process copy, and click-to-call. We can spin them up same-day on a Growth Plan.
- How do galleries work?
- We organize by material, neighborhood, and job type. You text us drone and crew photos; we optimize and publish. Before/after pairs convert best.
- Do you help with insurance claim wording?
- We write honest process guides — what you do, what adjusters do, realistic timelines. We don't promise claim outcomes we can't guarantee.
Websites for every trade
Same custom build, tuned to each trade's customers and search behavior.
Let's Build Something Together
A website, custom software, marketing — or all three. No pitch, no pressure. Tell us about your business and we'll show you what's possible.
Molecule Work LLC, Denver Metro Area, Denver, CO 80202, US