All trades

Websites for general contractors

Your portfolio is the pitch. Your website is the proof.

Kitchens, additions, whole-home remodels, commercial TI — we build GC sites with project case studies and estimate flows that win serious projects. Not a brochure template. Not a marked-up subcontract.

  • Built custom for your trade
  • You own the code & domain
  • Fast on every phone
  • Live in 1–4 weeks
Construction crew working on an active build site
Real crews, real builds

How we build your general contractors website

General contractors sell trust and proof. Homeowners spending $50k–$200k on a remodel want to see your work — not the same template every other contractor bought. A middleman who marks up and farms out the build can't deliver that. We build contractor websites as portfolio-first sales tools.

We build contractor websites as portfolio-first sales tools: case studies with scope, budget range, timeline, and photos; clear design-build or bid process; and separate paths for residential and commercial if you do both.

Most trade sites launch in one to four weeks — from about a week for a focused site to three or four for a full build. See example scopes ›

  1. ~1 weekFocused trade site
  2. ~2 weeksMulti-service trade site
  3. ~3–4 weeksFull custom build

Discovery — we learn how you actually get hired

No five-minute form. A real conversation about your trade, your service area, and what a great month looks like.

Project types & ticket size

Kitchens, baths, additions, ADUs, whole-home, commercial build-outs — we prioritize pages for the work you want more of, with case studies that match.

Design-build vs. hard bid

Your sales process shapes the site. Design-build gets consultation CTAs and process timelines; bid work gets plan-upload forms and prequalification docs.

Sub trades & in-house crew

We highlight what you self-perform versus sub out — customers want to know who shows up on their property.

What we build

Pages & sections your general contractors site needs

Every page is built around the searches and buying behavior that drive general contractors work — not filler from a shared template.

Core pages every GC needs

  • Homepage — portfolio hero, services, process, reviews
  • Residential remodeling hub
  • Kitchen remodeling — gallery, process, FAQs
  • Bathroom remodeling
  • Home additions & ADUs
  • Whole-home renovation
  • Commercial contracting / tenant improvements
  • Our process — consultation to punch list
  • Portfolio / case studies — filterable by type
  • About — team, licenses, insurance, awards
  • Financing partners
  • Service area

Sections that convert GC leads

  • Case studies with scope, duration, and client quote
  • Licensed, bonded, insured documentation
  • Awards — Houzz, BBB, local associations
  • Design partnership logos (if applicable)
  • Timeline infographic — what happens week by week
  • FAQ — permits, change orders, payment schedule

Features that convert for general contractors

  • Consultation request with project type and budget range
  • Portfolio filters — kitchen, bath, addition, commercial
  • Before/after sliders on case studies
  • Downloadable prequalification packet for commercial
  • Review integration with project-type tags
  • Financing partner CTAs on high-ticket pages
  • Structured data for HomeAndConstructionBusiness
Construction workers in safety gear actively working on a high-rise building site
Commercial construction
Construction workers building a concrete structure wearing safety gear on an active site
Structural concrete work
Professional contractor performing construction work on a real job
On the job
Professional contractor performing construction work on a real job
Professional crew

Performance & mobile

  • Case-study images optimized without losing craftsmanship detail
  • Fast mobile portfolio browsing — homeowners research on the couch

What you own

  • Portfolio grows with every completed job you send us
  • No platform lock-in — your case studies are your asset
  • CRM or Houzz integration paths when you're ready

Why us vs. the cheap route

WordPress shop, a middleman, or the crew that actually builds it?

Homeowners spend weeks comparing portfolios before a $150k remodel. A thin template — or a subcontracted site with someone else's photos — never makes the shortlist. Here's the difference.

What's being compared
The typical trade site
A $50 WordPress template
A middleman who hires it out
Molecule Work
What you actually get
The typical trade siteA tired brochure — logo, a stock photo, and your phone number buried below the fold.
A $50 WordPress templateThe same theme thousands of other contractors already bought. Swap the logo, keep the skeleton.
A middleman who hires it outWhatever the cheapest subcontractor ships that week — you never see who built it.
Molecule WorkA custom site designed from a real discovery call around your services, service area, and reviews.
Who actually builds it
The typical trade siteA part-timer, or the cousin “who does websites.”
A $50 WordPress templateA template farm assembling the same theme on repeat.
A middleman who hires it outAn agency that marks up the price, then emails your job to someone you'll never meet.
Molecule WorkThe developers you talk to. No resellers, no markup, no mystery hands on your site.
Local SEO & Google
The typical trade site“SEO” is a checkbox nobody ever touches again.
A $50 WordPress templateA generic SEO plugin — the same title tags as every other buyer of that theme.
A middleman who hires it outPromised in the pitch, quietly skipped once the deposit clears.
Molecule WorkReal local SEO: service-area pages, LocalBusiness schema, Google Business Profile alignment, and answer-engine optimization so AI assistants cite you.
Speed on a phone
The typical trade siteSlow — heavy images and no optimization.
A $50 WordPress templatePage-builder and plugin bloat that spins on LTE while the customer taps the next name.
A middleman who hires it outDepends who they hired — usually nobody ever measured it.
Molecule WorkPre-rendered pages on a global CDN. Fast by construction and tuned to Core Web Vitals.
Built to book general contractors work
The typical trade siteOne generic contact form, treated the same for a small repair and a major job.
A $50 WordPress templateWhatever widgets happened to ship with the theme.
A middleman who hires it outGeneric — they don't know how your trade actually gets hired.
Molecule WorkFilterable case studies, consultation forms with budget range, and process timelines that make a high-ticket remodel feel safe.
When something breaks
The typical trade siteYou're on your own, or waiting on a favor.
A $50 WordPress templateA support queue and a knowledge-base article.
A middleman who hires it outFinger-pointing between the agency and whoever they subcontracted.
Molecule WorkA named team you can text — one line straight to the people who built it.
What you own
The typical trade siteUsually nothing documented — good luck moving it.
A $50 WordPress templateYou rent it. Stop paying and the site (and your reviews' home) stays on their platform.
A middleman who hires it outOften locked to their account, and their markup, forever.
Molecule WorkYou own the code, content, and domain outright. Leave anytime — we hand off the redirects.

A premium, proof-first site you own, built by developers you talk to directly — not marked up and farmed out.

Local search & SEO

Local search for general contractors

GC searches are research-heavy: 'kitchen remodel [city]', 'home addition contractor', 'design build firm [city]'. We build long-form service pages and case studies that rank for project-type keywords, not just 'general contractor near me'.

Commercial GCs need separate funnels — property managers search differently than homeowners. We structure both without diluting either.

kitchen remodeling [city]home addition contractorgeneral contractor near mebathroom remodel [city]design build [city]commercial tenant improvement

The numbers behind why real local SEO pays for itself

These are broadly-cited industry figures — not our clients' results. They're why a fast, findable site beats a cheap template that never ranks.

53%

of mobile visits are abandoned if a page takes over 3 seconds to load

A slow site loses the call before your homepage even finishes loading.

Source: Google / Think with Google

~76%

of people who search for something nearby visit a business within a day

Local searchers are ready to hire now — not idly browsing.

Source: Google

9 in 10

consumers read online reviews before choosing a local business

Reviews wired into the site turn interest into a booked job.

Source: BrightLocal, Local Consumer Review Survey

Top 3

local map-pack results capture the large majority of the clicks

Page two might as well not exist — real SEO fights for the top three.

Source: Industry research

Research-heavy

Remodel buyers compare portfolios for weeks before they call

Deep, proof-filled pages win the shortlist — a template never makes the cut.

Source: Buyer behavior

Illustrative example — how a top-three local result looks to a searcher.

kitchen remodeling [city]

Your General Contractors Business

yourbusiness.com · Licensed & insured

24/7 service · Same-day availability · home addition contractor · Free estimates

Generic Template Co.

wixsite.com/generic-template

Illustration only, not a specific client ranking.

Real general contractors work

Royalty-free photos of real trades work — the same quality we build into your project gallery.

Professional contractor performing construction work on a real job
Real trade work
Professional contractor performing construction work on a real job
Field service
Professional contractor performing construction work on a real job
Job site action
Professional contractor performing construction work on a real job
Skilled technician
Professional contractor performing construction work on a real job
Service in progress
Professional contractor performing construction work on a real job
Trade expertise
Professional contractor performing construction work on a real job
Quality workmanship

Best for general contractors who…

  • Have strong portfolio work and need case studies that sell
  • Run design-build or high-touch remodel sales
  • Want to look premium compared to template-shop competitors
  • Need separate residential and commercial funnels
Ready to talk?

See how we package trade websites on our trades pricing page — then tell us your trade and service area on a quick call.

General Contractors website questions

How do case studies work on the site?
Each project gets scope, timeline, photos, and optional client quote. We tag by type so visitors filtering 'kitchen' only see kitchens.
Can we qualify leads with budget questions?
Yes — consultation forms can include budget range, timeline, and address so you prioritize serious inquiries.

Let's Build Something Together

A website, custom software, marketing — or all three. No pitch, no pressure. Tell us about your business and we'll show you what's possible.

Molecule Work LLC, Denver Metro Area, Denver, CO 80202, US

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